photo by Ian HippolyteYou know what you do but you’re struggling to explain it in a way which makes prospective clients lean in.
The Proposition Refinement Workshop is a half-day live workshop for creatives building a personal brand who are stuck between knowing their value and being able to articulate it. In 3.5 hours, you'll work through the five layers of a clear proposition - identity, audience, value, differentiation, proof - and leave with a one-sentence statement you've tested in the room amongst peers.
This isn't a lecture or online module, it's a working session. You'll be challenged, refined, and held to account by a small group of people navigating the same problem.
photo by Ian HippolyteWhat to Expect
Expect a practical online session with peers navigating a similar challenge. You’ll be guided through a clear framework to clarify and distill your core proposition. Having this will then underpin and inform the way in which you communicate to prospective clients, with a greater potential for converting them into paying customer.
Ages
18+
Date
May 2026
Where
Hosted on Zoom / Google Meet
photo by Ian HippolyteStructure
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Peer-review is a key part of this process, to create space to stress-test your proposition.
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Why creatives market before they're clear and what it costs.
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Guided exercises through all five layers
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Each person writes their proposition and stress-tests it with the group. This is where the real breakthroughs happen.
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Exploring how clarity translates into content, conversations, and outreach.
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Here is where you commit to doing one thing differently within the next 7 days.
Frequently Asked Questions
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We offer consultations, workshops and 4-week intensive courses. All of which support the development of creative’s brand development and marketing strategy.
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The best place to start is with the free Clarity Audit tool, as this will help you to understand where the gaps are and what level of support you might need.
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This isn’t about online gurus or selling courses. Rianne’s worked in the creative industry for over a decade, both on the client side and the creative’s side.
The Black Book is relaunching soon, but previously it delivered real results: creatives connected to 500+ jobs, an international mentorship programme, skills exchange workshops, industry Q&As and commissioning services.
We’ve done the real work and Rianne wants to help creatives to strengthen their position in the industry.
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You’ll receive a 3.5hr online workshop - hosted on either Zoom or Google Meet. Following this, you’ll get:
7-day follow-up from the team
Recording of the workshop
Proposition framework PDF
Access to a private Discord with others who have attended these sessions
Discount on the 4-week brand intensive programme
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You can reach us anytime via the contact page.